SETX Advertising News – How Can I Compete With a Small Marketing Budget?
Marketing Resources – Golden Triangle and Southeast Texas Region
Competing Effectively with a Small Ad Budget
This edition of SETX Advertising News should be ideal for Beaumont area companies struggling with finding their best advertising value, particularly for new businesses who are facing a never ending list of unexpected startup costs.
One of the most frequent questions we receive from advertisers in The Golden Triangle is, “Can small budget advertising work in Southeast Texas?”
You probably notice some Southeast Texas advertisers who do an excellent job of making sure potential advertisers receive their marketing message constantly – on TV, in magazines, on billboards, on their computers, and on the radio.
This blanket advertising approach is very successful. Most of the time it requires a budget in the tens of thousands of dollars each month (banks, car dealerships, credit unions) or even the hundreds of thousands (car manufacturers, casinos).
Unfortunately, many local business owners in Southeast Texas have budgets more like $500, $1000, or $2000 per month.
This means that most advertisers cannot and should not try to run on TV, billboards, radio, print, and online together.
Many cannot afford to effectively run TV or radio at all.
Don’t despair- you can still advertise very effectively with a small budget. You just have to do some research to make the best buy for your business.
We’ve all seen Southeast Texas businesses that seemed to be advertising everywhere and then were closed forever 90 days later. You have to effectively use the advertising budget you have rather than trying to emulate a much larger, more established company.
Can you have a successful small budget advertising campaign in Southeast Texas?
Absolutely. Since this is such a popular question, we’ll address it regularly here on SETX Advertising News. We’ll try to deal with one or two issues that can help you in each article.
Our recommendation for this issue is:
Identify your target market and key marketing demographic. Who are you selling your product or service to? It doesn’t matter if you’re spending $50 a month or $50,000 per month if you aren’t reaching the right SETX advertising audience.
Below are some sample target audiences and a local Southeast Texas media platform that will help you reach each demo on a limited advertising budget.
Southeast Texas Women
Women in The Golden Triangle have become the primary decision makers for a number of advertisers.
- Women are the main decision maker for over 50% of new car purchases from Southeast Texas auto dealerships
- Women choose where their families will become new credit union members in Southeast Texas and coordinate family home loans, car loans, and home improvement loans.
- Women choose where families eat out together.
- Women register their children for SETX private schools.
Reach women in the Southeast Family Magazine.
Advertisers love the value; ads range from $200 per month to $600 per month.
This is a great value for Southeast Texas advertisers looking to reach women.
Click here for the Southeast Texas Family Magazine Facebook Page.
Seniors Citizens – 55 and Over
The 55+ demo is often called “The money demo”.
This group is attractive to Southeast Texas advertisers for their ability to buy large ticket items with cash.
In the Golden Triangle, senior citizens pay cash for new Buicks, Toyota Trucks, and Honda Accords.
They also pay cash for RVs, golf carts, vacation homes, jewelry, country club memberships, and upscale vacations.
Reach Southeast Texas seniors on the Southeast Texas Senior Resource Guide online at SETXSeniors.com.
Ads on SETXSeniors.com range from $200/month – $600/month.
Southeast Texas Brides
This SETX advertising demo is desired by restaurants, event venues, boutiques, jewelry stores, hotels, banquet halls, bridal salons, beauty shops, makeup retailers and makeup artists, shoe stores, travel agencies, liquor stores, limo companies and car services, and florists.
Soon, brides will also become decision makers for a brand new house hold – one with no allegiance to a bank, credit union, car dealership, furniture store…
SETX Weddings is an online magazine for Southeast Texas brides with over 300 local articles each year highlighting Southeast Texas wedding vendors, trends, news, and information.
Pricing is very attractive for Southeast Texas wedding vendors and other advertisers and ranges from $100/month – $250/month.
New Businesses in Southeast Texas.
Southeast Texas advertisers love working with new businesses because they need everything: logo, business cards, letterhead, invoices, signs, company vehicles, bank accounts or credit union accounts, commercial loans and lines of credit, payroll services, a recruitment agency, catering, and the list goes on and on.
Target new business in the Southeast Texas Commercial Real Estate Magazine.
One of the magazine’s primary targets is new business looking for commercial or industrial property in Southeast Texas.
Targeting them in the Southeast Texas Commercial Real Estate Magazine via their website gives you a chance to advertise to new businesses before anyone else even knows they are coming to our market.
Advertising rates range from $200month – $600month.
Our Southeast Texas counties are very much part of the Bible belt.
Advertisers desire this demographic, but they are hard to reach.
Many avoid questionable content on radio, TV, and even the newspaper.
You have to reach out to them on media they are comfortable with.
One excellent advertising resource for reaching Southeast Texas Christians is SETXChurchGuide.com.
SETX Church Guide is an online magazine for the Southeast Texas Christian community.
- Southeast Texas Christian events
- Christian and family friendly entertainment,
- Fellowship opportunities
- Holiday worship times
- Christian camps and Vacation Bible Schools
- Local church ministries
- Foreign missions opportunities.
Affordable ad rates put advertising on SETX Church Guide well in the comfort zone of small churches, Christian schools, Southeast Texas Christian businesses, and more.
Ads on SETX Church Guide range from $95 per month – $495 per month.
Southeast Texans looking for restaurants, festivals, and entertainment
In the Golden Triangle, single people and families alike spend a large portion of our disposable income on dining out, entertaining ourselves and our families, and seeking “fun”.
We work hard, but we also play hard.
For some that means a great dinner with live jazz. For others that means a quest to find a family friendly carnival or community event to enjoy together. Others seek a great happy hour special for a get together with friends from work.
No site in Southeast Texas does a better job of reaching this demo for advertisers than EatDrinkSETX.com.
The site runs new articles every day of the year highlighting local restaurants and special events.
The sight is legendary for their Southeast Texas Search Engine Optimization dominating categories like:
- Mother’s Day Restaurant Beaumont Tx
- Graduation Party Catering Nederland Tx
- Holiday Office Party Catering Southeast Texas
- Mother’s Day Gift Beaumont Tx
- Father’s Day Gift Basket Southeast Texas
Despite the success of EatDrinkSETX.com in helping Southeast Texas advertisers, pricing remains an excellent value ranging from $95/month – $300/month.
We hope our tips in each edition of SETX Advertising News will help you identify and implement an advertising strategy that works for your business.
It is important for Southeast Texas businesses to advertise – it is also critical that you make sure those precious ad dollars reach your desired audience.
We hope today’s article has been a step in the right direction for helping find your Southeast Texas advertising strategy.
As you can see, identifying your Southeast Texas target market can help you find an advertising platform that can help you effectively reach your target demo within your target advertising budget.
If you are interested in advertising in any of the media we discussed today, let us know and we can help you get started:
- Southeast Texas Family Magazine. Women 18-54. Ads start at $200month.
- SETXSeniors.com . Adults 55+. Ads start at $200/month.
- SETXWeddings.com. Brides. Ads start at $100/month.
- Southeast Texas Commercial Real Estate Magazine. Ads start at $200/month.
- EatDrinkSETX.com. Southeast Texans looking for restaurants, music, and entertainment. Ads start at $100/month.
You can advertise effectively in Southeast Texas, even with a tight budget.
We can help.
- Daryl Fant
- SETX Advertising
- (512) 567-8068
Stay tuned for upcoming editions of SETX Advertising News.
We’ll help you effectively reach your targeted audience in Southeast Texas and stay on budget.